With giving levels on a slow climb, e-mail has emerged as a surprisingly effective fundraising tool.

By Paul Barbagallo

Before the streaming video e-newsletter campaign launched, HSUS had no monthly Internet givers. Now, Internet donors compose approximately 10 percent of its total monthly contributors.

Youth group bowls a strike
Big Brothers Big Sisters of America, the largest and oldest youth-mentoring organization in the United States, has reason to celebrate its centennial anniversary this year. After employing an e-mail fundraising strategy in 2003 with the assistance of Internet software and services firm Kintera, the organization’s overall online giving increased by 210 percent from the previous year.