Focus On: E-philanthropy: E-volving with the Times
With giving levels on a slow climb, e-mail has emerged as a surprisingly effective fundraising tool.
With the gauntlet thrown down, the braintrust of BBBSA designed an e-newsletter campaign to solicit donations and event participation for its signature fundraising program, Bowl for Kids’ Sake, an event that takes place in bowling centers to raise funds for children.
“The lower cost and higher efficiency of using e-mail is going to be key in slicing the direct marketing pie in a new way,” Palley says.
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