Focus On: E-philanthropy: E-volving with the Times
According to the Center on Philanthropy at Indiana University’s Philanthropic Giving Index December 2003, 28.9 percent of fundraisers surveyed cast their e-mail initiatives to be more successful in the near future than they are today. A gradual sign of improvement, that. But for the organizations that have successfully utilized e-mail as a fundraising tool, it’s a delicate balance of nurturing relationships and urging action.
JNF defies the odds
Several years ago, the Jewish National Fund, a nonprofit organization benefiting the land of Israel and its peoples, launched an in-house, e-mail newsletter campaign that produced marginally impressive returns. In 2003, heeding the need to bolster its e-mail efforts, JNF partnered with Internet software and services firm Convio — the company that championed Democratic presidential hopeful Howard Dean’s success on the Web.
