Focus On: E-philanthropy: E-volving with the Times
With giving levels on a slow climb, e-mail has emerged as a surprisingly effective fundraising tool.
The first order of business was to personalize and regionalize all e-mail broadcasts, so a recipient in Los Angeles would receive an e-newsletter that addressed him by name and include pertinent southern California JNF news, as well as related national and international news. That e-mail also would be signed by the local JNF president.
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