Cover Story: A Historic Challenge
With little to show but enthusiasm, the development staff at the National Constitution Center managed to fund a dream.
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Because the staff, and the center itself, is so brand-spanking new, there also were mistakes to be made. OK, not mistakes, but maybe just enthusiastic misjudgments. In particular, the staff cast too wide a net when it first began trying to attract donors through DM, spreading its reach across the country and getting not-so-fabulous results.
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Margaret Battistelli Gardner
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