Cover Story: A Historic Challenge
With little to show but enthusiasm, the development staff at the National Constitution Center managed to fund a dream.
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Murray said the NCC also is using a DM campaign called the Talkback Series, where far-off prospects receive a package that tells them about the center and poses the same question asked of on-site visitors — “What does it mean to you to be an American?”. The recipient is asked to answer the question on a Post-it® note attached to the reply form. Responses are archived along with those from the actual exhibit at the center.
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Margaret Battistelli Gardner
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