A Mammoth Mess

Conkerton turned to Schultz for advice, and he recommended the organization enlist the help of Austin-based online constituent relationship management solutions provider Convio, which already was working with the American Red Cross in its online efforts to raise funds for Katrina recovery.

Regroup and respond
ANI had no time to waste. By the time it got a fundraising strategy in place, almost two weeks had passed since the storm, and it desperately was in need of funds to move its remaining aquarium collection to facilities with power. Its efforts got the attention of local and national media, and it needed to leverage that media coverage by having a relevant Web site to drive people to. The organization’s server was down, but with Juge in Austin and Conkerton in Dallas, the two were able to meet with Convio and get a site — that would normally take three months to launch — up within 36 hours.