With many of its facilities in ruins, and its employees, customers, volunteers and donors scattered by Hurricane Katrina, New Orleans’ Audubon Nature Institute turned to the Web to raise the money needed to get back to its mission.

By Abny Santicola

The first priority was to arm ANI with a way to communicate with constituents and let them know what was going on for the organization, and then move into a fundraising strategy where they could communicate proactively with supporters.

Getting a recovery message on the site was crucial. The primary focus of the Web site previously had been ANI’s facilities and all it had to offer visitors.