With many of its facilities in ruins, and its employees, customers, volunteers and donors scattered by Hurricane Katrina, New Orleans’ Audubon Nature Institute turned to the Web to raise the money needed to get back to its mission.

By Abny Santicola

Worldwide wonder
Despite the devastation it wrought, Hurricane Katrina snapped into focus the benefits of using the Internet and took ANI’s online strategy to another level.

“One of the things that ANI found out is the Web is an absolute lifeblood because chances are your Web capabilities are not going to go down in the event of a disaster,” Convio CEO Gene Austin says. “They can now appreciate the CRM potential of the Internet and the ability to really build relationships with their membership.”