With Monthly Giving, Always Think Long Term

April 25, 2006

By Erica Waasdorp

Monthly giving typically occurs in one of the following ways:

1) Through the donor's bank account (Electronic Funds Transfer or EFT) automatically and long-term. The donor needs to take action to cancel it.

2) Through the donor's credit card account. This is automatic, but renewal when the credit card expires is advisable. This is the ideal moment to upgrade and usually garners higher average gifts.