With Monthly Giving, Always Think Long Term

*On the web as a pull-down menu variation.

*As part of the welcome pack to new donors.

*As part of the thank-you pack to existing donors.

*As an insert (variation) in a donor mailing.

*As part of a telemarketing campaign, aimed at multiple donors.

*As a separate mailing.

A donor-appeal variation focused on a targeted group of donors who have given more than one donation works well. Do expect the number of single donations for that group to be lower, but that is more than offset by the number of new monthly givers acquired.