With nearly 4,000 local affiliates as it celebrates its centennial, Boys and Girls Clubs of America still is learning how to keep everyone funded, happy and on the same page.

By Nicole Rollender

When Aschermann joined BGCA nearly 17 years ago, the development and marketing staff numbered around 20. Now, his staff is at 106, with around 60 in development and 40 in marketing.

“We’ve succeeded in getting our clubs to sound alike, smell alike, taste alike and to carry the message crafted by the national organization, so we’re all saying the same thing,” he says. “What’s also key for BGCA is that we’re very clear about how we allocate donation dollars. We let the donor know what we’re doing with her money.”