With nearly 4,000 local affiliates as it celebrates its centennial, Boys and Girls Clubs of America still is learning how to keep everyone funded, happy and on the same page.

By Nicole Rollender

Case in point: BGCA currently has a very small direct-mail program out of its national office, with quarterly mailings that go out to a housefile of only 8,000 names. Aschermann would like to grow the program but says the problem a national organization like BGCA faces is every potential donor is in a local club or affiliate’s backyard.