With nearly 4,000 local affiliates as it celebrates its centennial, Boys and Girls Clubs of America still is learning how to keep everyone funded, happy and on the same page.

By Nicole Rollender

“Every dime we raise, a local club can say we’re taking money away from it. That’s not necessarily true since local clubs may not have a sophisticated enough fundraising effort to reach out to donors,” he says. “But, perception’s reality. So we’ve struggled to figure out how to run a direct-mail campaign that would benefit both the national office and local clubs.”