Grappling With Growth
With nearly 4,000 local affiliates as it celebrates its centennial, Boys and Girls Clubs of America still is learning how to keep everyone funded, happy and on the same page.
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Beyond annual campaigns
BGCA has tested individual- and planned-giving programs in conjunction with small pilot groups of clubs. In 2004, the organization, in partnership with 19 clubs, tested a national individual-giving drive called “It Just Takes One,” Aschermann says, reporting that the participating clubs doubled their fundraising dollars from individuals — a success that then prompted 250 clubs last year to roll out the program. Notably in 2005, gifts from 2,562 individual donors amounted to $36 million.
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Nicole Rollender
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