With nearly 4,000 local affiliates as it celebrates its centennial, Boys and Girls Clubs of America still is learning how to keep everyone funded, happy and on the same page.

By Nicole Rollender

On the Web
BGCA will continue bolstering its online-giving program, which includes a Web site revamp, an annual e-mail appeal, and distribution of a quarterly newsletter to 20,000 people.

“For a totally passive Web site, it’s been very successful, especially the last holiday season. However, our goal is to get more aggressive and proactive on the Internet and with e-mail fundraising to reach donors going forward,” Aschermann says. “We’re going to freshen it up and try to make it more interactive.”