With nearly 4,000 local affiliates as it celebrates its centennial, Boys and Girls Clubs of America still is learning how to keep everyone funded, happy and on the same page.

By Nicole Rollender

Aschermann says that the message for the centennial campaign, which will enter the public phase of fundraising during the second quarter, isn’t a lot different from the message BGCA regularly pushes: “But here’s the key difference: We’ve found in our survey of 46,000 young people that kids still come to the clubs to have fun, to be recognized, to feel safe, to know there are adults who care for them. We’re telling donors we specifically need their donations to continue to build new clubs and improve impact on the kids in those clubs.”