With nearly 4,000 local affiliates as it celebrates its centennial, Boys and Girls Clubs of America still is learning how to keep everyone funded, happy and on the same page.

By Nicole Rollender

Not going anywhere
One of the clear advantages to being a 100-year-old organization, Aschermann says, is standing out in the glut of information available on the Internet, which can work both for and against the organization.

“The difference between fundraising in 2006 and 10 years ago is the incredible explosion of information. Each donor now is his own research department,” he says. “In the old days, people contributed to an organization because their parents did or because they were affected by it somehow. Back then, to learn more about BGCA, you had to call. Now, donors have information at their fingertips.”