Grappling With Growth
With nearly 4,000 local affiliates as it celebrates its centennial, Boys and Girls Clubs of America still is learning how to keep everyone funded, happy and on the same page.
Pre-Internet, BGCA competed primarily with Big Brothers Big Sisters and the Boy Scouts and Girl Scouts.
“Now, we’re competing with the local garden club,” Aschermann says. “The Internet makes your competition broader, especially as donors use the discretionary dollar much more judiciously.”
Aschermann estimates there are about 36,000 new nonprofits receiving charters a year.
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