With nearly 4,000 local affiliates as it celebrates its centennial, Boys and Girls Clubs of America still is learning how to keep everyone funded, happy and on the same page.

By Nicole Rollender

Prompted by a 1993 awareness survey that revealed only 14 percent of the U.S. public discovered BGCA on its own, Aschermann went into overdrive implementing an organization-wide communications and re-branding strategy to reach new and existing donors, with the support of the organization’s national board of governors.