With the right implementation, nonprofits have a straightforward tool for measuring success at their fingertips.

By Joel Zimmerman

For example, your organization’s leadership might have decided it is important to have a larger base of active donors. In your strategic plan, you might have set a goal of expanding your organization’s donor mailing list by 25 percent over the year. As one of your strategies, you planned to do aggressive acquisition mailings using several new rental lists you think will yield good results.