Mastering the Balanced Scorecard
With the right implementation, nonprofits have a straightforward tool for measuring success at their fingertips.
For a balanced scorecard, you only should use metrics that relate directly to your organization’s planned processes and targeted outcomes.
If you understand the ideas behind a balanced scorecard, you will be free to modify the classic formula so it becomes a better tool for your organization. In particular, I believe a nonprofit organization should make some fundamental changes to the four basic measurement perspectives. One approach, for example, is based on these six categories, which are clearly related to the four measurement categories in the original balanced scorecard formulation:
- Companies:
- Creative Direct Response
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