With the right implementation, nonprofits have a straightforward tool for measuring success at their fingertips.

By Joel Zimmerman

1. Revenue and funding. The goals and strategies around revenues are extremely important for any nonprofit organization. These are primarily external-facing, aimed at the question of how best to bring in monetary resources. For most organizations, this includes questions of fundraising and investment strategies, alternative funding sources, costs of fundraising, use of fundraising consultants, and so on.