With the right implementation, nonprofits have a straightforward tool for measuring success at their fingertips.

By Joel Zimmerman

After working with a number of ideas, the researchers suggested that companies ought to balance self-assessment by looking at more than simply financial performance. For the best single summary of this research, get a copy of “The Balanced Scorecard: Translating Strategy Into Action” by Robert S. Kaplan and David P. Norton (Boston: Harvard Business School Press, 1996).