Mastering the Balanced Scorecard
With the right implementation, nonprofits have a straightforward tool for measuring success at their fingertips.
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Another innovative idea emerging from this work was to tie performance measures closely to a company’s strategic plan. In short, start with planning; then create a measurement process to gauge how well you are executing against your plan. By doing this, the measures graduated from simply providing descriptive data to being the basis for a management tool.
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- Companies:
- Creative Direct Response
Joel Zimmerman
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