More, More, More!
With the way some mailers are piling on the freemiums and premiums, you’d think donors have gone all greedy on us.
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What day is it? In the span of only a few weeks, I received four wall calendars, a personalized pocket planner, a checkbook-sized calendar and a wallet-sized booklet calendar. Not unusual at first glance. But that’s just the beginning! Two of the wall calendars also had back-end premium offers; the pocket planner came with a funky flat pen; and the checkbook-sized calendar came with lots of seriously glitzy stickers and other fun goodies.
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Kimberly Seville
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