With the way some mailers are piling on the freemiums and premiums, you’d think donors have gone all greedy on us.

By Kimberly Seville

The wallet card and three key fobs all say “2008 Member” and “Sacred Heart of Jesus Protect The Seville Family.” Three key fobs are enough for all of the drivers in your average donor’s household, and they are spot-on with the organization’s mission, distinguishing it as a truly outstanding freemium.