With the way some mailers are piling on the freemiums and premiums, you’d think donors have gone all greedy on us.

By Kimberly Seville

Not to be outdone when it comes to membership kits, The Humane Society of the United States mailed a very impressive effort this year. The outer is vintage HSUS with darling puppy and kitten photos, and inside is a three-panel folder with two pockets. Flipping up the first panel I discover my 2007 member key chain. Then, the next panel reveals the remainder of my loot: a heavy plastic membership card with my name embossed, three sheets of address labels and a handy tri-fold wallet calendar.