With the way some mailers are piling on the freemiums and premiums, you’d think donors have gone all greedy on us.

By Kimberly Seville

I was concerned that all of the membership items were marked 2007 until I read the letter. Right there in the lead, all is explained. “Dear Ms. Seville, I’m excited to send you your personal HSUS 2007 Members Only Summer Membership Kit.” It’s an excellent mid-year renewal tactic and definitely stands way, way out in the mail.