More, More, More!
With the way some mailers are piling on the freemiums and premiums, you’d think donors have gone all greedy on us.
Freemiums and premiums aren’t for everyone, but for mailers that use them and the responsive donors who love them, it seems there are endless winning combinations in our future — and lots and lots of testing opportunities!
Kimberly Seville is a creative strategist and freelance copywriter. She can be reached at kimberlyseville@yahoo.com
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