With the way some mailers are piling on the freemiums and premiums, you’d think donors have gone all greedy on us.

By Kimberly Seville

Thinking of you
Note cards also were big this fall, which I wondered about after the latest postage increase and regulations on dimensional mail. Out of the half dozen collections I received, only one — from the Make-A-Wish Foundation — was the classic set of 10 holiday cards in a box.

Memorial Sloan-Kettering Cancer Center also sent 10 cards, but it is an all-occasion collection in an envelope with a large back window showing one of the cards [enclosed labels also can be seen through the window]. Because the art on the cards and labels predominantly is flowers, the package has more of a spring feel to it than the other card mailers’ autumn and holiday efforts, but the images are classics.