More, More, More!
With the way some mailers are piling on the freemiums and premiums, you’d think donors have gone all greedy on us.
The Memorial Sloan-Kettering letter makes no mention of the cards or labels, but instead jumps right in with “Dear Friend, could you please send just $10 to help us continue making lifesaving advances in cancer treatment that can help save thousands of patients each year?” Short, simple copy and, perhaps because donors have seen it all before, this approach might work for Memorial Sloan-Kettering. I don’t know. But it did seem abrupt in contrast to the more typical soft sell used with freemium and premium offers.
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