More, More, More!
With the way some mailers are piling on the freemiums and premiums, you’d think donors have gone all greedy on us.
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And the Smithsonian Institution sent me three note cards with a letter about the National Museum of the American Indian. Not surprisingly, the cards have beautiful, very colorful photographs of “fancy dancers.” Like Memorial Sloan-Kettering, the Smithsonian also makes no mention of the cards in its letter. Instead, it offers a magazine subscription for a gift of $25, and the magazine plus a newsletter for a gift of $35 or more. Interestingly, a buckslip one-ups it yet again with the promise of a free calendar when I join with a gift of $35 or more.
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Kimberly Seville
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