With the way some mailers are piling on the freemiums and premiums, you’d think donors have gone all greedy on us.

By Kimberly Seville

More, more, more!
“Ms. Seville, Your 2007 Christmas Seals®, Gift Tags and 2 Bonus Gifts Are Enclosed,” the American Lung Association teased. “What’s the deal with that registration mark?” I thought, ripping into the envelope to end the suspense about the two bonus gifts. The gift tags are pretty substantial — two sheets of eight tags each in a booklet. The perfing is a little rough, but otherwise it’s an impressive set of premiums.