With the way some mailers are piling on the freemiums and premiums, you’d think donors have gone all greedy on us.

By Kimberly Seville

The American Lung Association is celebrating the 100th anniversary of its Christmas Seals® — with a registration mark used each of the five times the words appear in the one-page letter. The symbol and such repeated use of it in the letter seem very big business and not in keeping with the otherwise warm and friendly copy. A small nit-pick about an overall winner, though.