Without Passion, Organizations Perish
* Regularly (once a week) read donor letters to employees or pass excerpts along via e-mail. Focus especially on donor letters that express gratitude for being able to serve.
* Have a donor come in and address employees in a company or department meeting. Ask them why they are involved and why they stay involved.
- Companies:
- Merkle
- People:
- Richard Perry
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
