Women Donors--Stereotypes Uprooted

In a recent conversation, Hall highlighted some of the traits of women donors, emphasizing that while she doesn’t like to compare women to men, there are some very distinct differences between the two demographics.For one thing, women tend to be committed activists, heavily involved in the organizations they support. “They like to feel a sense of belonging and a sense of knowing what the organizations are doing instead of just cutting a check,” Hall says. Involvement includes everything from spending hours volunteering, to going on trips planned by the organization, to getting to know the staff and joining the board of directors.