Women Donors--Stereotypes Uprooted

A key to securing first-time and lasting donations from women donors, no matter your organization’s mission, is a quality donor relationship. “It’s not going to be a quick sort of sell like it very often has been to men in the past,” Hall says. “You really have to cultivate a relationship.” This involves giving women the opportunity to get to know the organization, showing donors that you respect their ideas and acknowledging their more-than-likely interest in being active in some way with the organization.