Engage, Then Ask
Women donors want to feel connected to an organization before they feel ready to give.
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Here are six suggestions to help build a successful women’s initiative at your organization:
1. Conduct an audit of your organization. In what ways are women involved? Assess your organizational culture and identify the barriers that might preclude a successful women’s initiative. Are staffing, resources and leadership available for the project? In one instance, women on the development staff wanted to institute a women’s initiative at a small coed college. They had a vision and a plan. They encountered resistance from the predominantly male development and college leadership, and the idea was dropped.
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Andrea Pactor
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