Engage, Then Ask

4. Consider generational differences. Develop targeted mailings, programs and events to engage women from different generations. Baby boomer women might have different expectations of your agency than older or younger women.

5. Engage women donors. Some women, in their business and professional life, seek to be involved with nonprofits to network and/or socialize with like-minded women. Women’s giving circles have proliferated and achieved considerable success around the country, in part because they offer opportunities for networking, socializing and engagement.