Engage, Then Ask

As fundraisers seek to move women donors up the giving ladder, they might offer a variety of programs and events to better connect donors to the organization. These might take the form of special educational programs on philanthropic values or financial literacy. Focus groups about how the nonprofit meets a community need enable women donors to become more familiar with the organization and its role in the community. Networking gatherings coupled with after-hours, behind-the-scene tours and opportunities to interact with clients/students are tested ways to engage donors.