Women's American ORT Inc.

Development Philosophy: ORT’s story sells itself. It’s our job to get it out.

Biggest Fundraising Challenges: 1. Putting a new face on an 80-year-old organization. 2. Serving an older membership while attracting the next generation of supporters.

What Works: Using the wide scope of ORT’s projects to connect with donors’ individual interests, such as Israel, Jewish continuity, education and technology. Offering recognition societies for contributors at various levels of giving, including one featuring a new three-year pledge campaign. Reaching out to new support through direct-mail acquisition.