Words don’t have to be this blatantly offensive to cause offense. Watching what you say isn’t as easy — or even as all-fire important

By Scott Swedenburg

Not so fast. The organization, which asked that we not include its name in this article, is well known for its campaign against hate and intolerance in our society, and for its ongoing war on racism. It understands what a powerful response that word generates in most people. After opening the envelope and reading the letter, readers are going to get mad and want to do something to help fight hate. Aren’t passion and outrage the reactions all nonprofits hope to achieve? You want your readers to become so emotionally moved — sad, angry, excited — by your letter that they take action. You want donors to send a gift, sign a petition, volunteer, etc.