Words to Live By

Live stamps convey a degree of importance, but cost is a factor. While nonprofit stamps are attractive, there is the time and cost associated with affixing them. Terpstra suggests stamped mail be reserved for use in campaigns targeted to high-end active and lapsed donors.

Use your two seconds wisely
It only takes two seconds for your prospect to decide if she’ll read your fundraising letter. Clutter the carrier envelope with promises of benefits, cute art and catchy headlines, and you might miss the opportunity to win a new friend and contributor. Leave these techniques for commercial marketers with products to sell. You’re asking donors to share your passion and support your mission. When your message arrives at her door, be sure it’s properly dressed.