Words to Live By

Still others take the minimalist approach to the extreme. Bryan Terpstra, senior account director, client services, at Holliston, Mass.-based L.W. Robbins and Associates, a full-service direct marketing agency that works exclusively with nonprofits, suggests printing nothing at all on the outer envelope: “For reactivation efforts, blind envelopes — and I mean blind, so no logos or anything — have really helped to boost response rates, especially combined with a size that is not a typical No. 10.”