Words to Live By

If going cold turkey seems a bit too extreme, you might consider saving the front of the envelope for just the name of the organization and moving the address to the back flap.

“I like to leave the corner card for the logo and to make the envelope look as if it is from someone, preferably the president, and not just an organization,” according to Washington, D.C.-area copywriter and consultant Linda Lapp. “Older donors grew up respecting authority figures. If I can use this on the corner card I almost always do.”