Work Those Basics, Baby

That pithy comment opened a floodgate of conversation and speculation both here in our offices and out there, among our readers and advertisers, about the nature of nonprofit fundraising.

The upshot? It turns out my suspicions were correct. There is, at the heart of fundraising, a set of rules, the nitty gritty that fuels every campaign. Rules without which an organization will fall far short of its development goals.