Work Those Basics, Baby

Of course, there are new twists on the tried and true: the burgeoning motherlode that is e-philanthropy … the simmering debate over modeling vs. RFM … cutting-edge technologies, for example. But those are just the manipulation of the basics I talked about.

This is why, and rightfully so, development folks of all levels flock to educational forums — whether it’s a four-day conference or a half-day workshop — where you’ll find salty old pros scribbling notes just as furiously as a fresh young thing with a year and a half under her belt. She probably learned the basics in six months in ‘03, he in ‘63. But they’re both looking for the “key,” the secret of success that will help them maneuver the basics.