An Exercise in Transformation
For seven years, World Vision U.S. has been working on shifting the focus of its development efforts from silos to support and getting everyone working together to engage donors deeply in the work of saving the world’s children.
Airplanes and on-ramps. Talk to Atul Tandon about fundraising, and you get a lot of metaphors about movement.
Whether it’s drawing a picture of specific programming as on-ramps to the highway of donor engagement, or comparing the development of an overall donor-centric attitude within an organization while also keeping a variety of strategies robust to repairing an airplane while it’s still in the air, the senior vice president of donor engagement at World Vision U.S. is clear about his point: Fundraising is far from a static endeavor and, to keep up, an organization — even one as venerable and stalwart as the 57-year-old World Vision — has to keep moving.
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