World Vision Shifts the Focus of its Development Efforts From Silos to Support and Gets Everyone Working Together to Engage Donors in Saving the World’s Children

By Margaret Battistelli Gardner

“We have a two-sided vision and strategy: one side focuses on changing the lives of children, and the other really focuses on changing the hearts of donors,” he explains, often using the environmental movement as an example. “The green movement is tackling global warming. But you can only tackle global warming if you tackle the hearts and minds and attitudes of the people who caused global warming — which happens to be all consumers. That’s the change that’s happening.”